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PeterLIU Junior Member
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===It is your pursuit of a cultural content, the content brand===
" Brand Development - You Should Improve Your Branding "
It might be almost blasphemous to talk about letting go of old brand equity and laying an old brand to rest, but there are times when change is needed. Reformulating and re-designing, or even overhauling an old brand can be a wise decision. If sales are flat and show no sign of growth, you'd better stop kidding yourself and hire a branding consultant.
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Brand Culture
There is inherent relationship between culture and brand. The cultural connotation of a brand is the reasonable integration of various cultural elements.
As time passes, culture changes, new technologies and new competing brands appear and they change the perception of value that is available in a marketplace. Old sales propositions won't fly in the face of 20 or more other competitors offering the same benefits and features. With cultural, economic, technology changes, and corporate changes, your aging brand image and brand equity may end up doing more harm than good. Your former branding successes could leave your brand and company stuck in the past.
Had talked very more about the topic of the brand, brand culture already also caused very much attention, if this secondary talks, the problem is " brand and culture " .
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For our daily life,
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In consumer culture, brand become people "self-expression" and identity, have no desire to arouse people's energy.
